Myntra launches Myntra Global in Singapore, targeting Indian diaspora while keeping India core
CEO Nandita Sinha unveiled Myntra Global's Singapore debut, serving the 650,000-strong Indian diaspora with 30,000 users already onboard. The Walmart-owned platform reaffirms India as its base, citing sub-15% e-fashion penetration and Gen Z demand across fashion, beauty and lifestyle for its 100 million-plus customers.
Myntra CEO Nandita Sinha outlined global expansion via Myntra Global's Singapore launch targeting the Indian diaspora, while reaffirming India as core, citing underpenetrated e-fashion and Gen Z demand for trendy fashion, beauty and lifestyle.
Why this matters
Myntra's Singapore launch follows its takeover of Mango's India business, where it manages 25 stores and exclusive online sales. The moves show simultaneous global expansion and deeper India investment.
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