Myntra launches Myntra Global in Singapore, targeting Indian diaspora while doubling down on home market
CEO Nandita Sinha unveils Myntra Global's Singapore debut aimed at the 650,000-strong Indian diaspora, with 30,000 early users signed up. The Walmart-owned platform keeps India core, betting on sub-15% e-fashion penetration and Gen Z-led growth across fashion, beauty and lifestyle.
Myntra CEO Nandita Sinha outlines global expansion via Myntra Global's Singapore launch targeting the Indian diaspora, while emphasizing continued focus on India's underpenetrated e-fashion market and Gen Z-led growth across fashion, beauty, and lifestyle.
Why this matters
Myntra's Singapore debut follows a run of expansion moves, including winning master distribution rights for Mango in India and curating 25 omni-channel stores, signaling parallel bets on global and domestic growth.
Retail-brand activity is steady, with 2,652 signals logged over the last 90 days.