Myntra launches Myntra Global in Singapore, targeting Indian diaspora while doubling down on home market
CEO Nandita Sinha frames international growth as an extension of Myntra's India-first strategy. The Singapore debut targets 650,000 resident Indians, with 30,000 users signed up pre-launch and an initial 12-15% consumer base in view. Domestically, Myntra sees runway as e-fashion penetration stays below 15% against a 100M-plus customer base.
Myntra CEO Nandita Sinha outlines global expansion via Myntra Global's Singapore launch targeting the Indian diaspora, while reaffirming India as core market with plans to deepen domestic leadership across fashion, beauty and lifestyle.
Why this matters
Myntra pairs its first international market entry with a domestic push, following recent moves like taking master distribution of Mango in India to curate 25 omni-channel stores.
Retail-company signals are accelerating at +723900% QoQ.