Myntra launches Myntra Global in Singapore, targeting Indian diaspora while doubling down on India
Myntra debuted Myntra Global in Singapore aimed at the 650,000-strong Indian diaspora, drawing 30,000 pre-launch users and eyeing a 12-15% consumer base. CEO Nandita Sinha framed international growth as complementary to deepening India leadership, citing sub-15% e-fashion penetration and 100 million-plus domestic customers.
Myntra launched Myntra Global in Singapore targeting the Indian diaspora, reporting strong early traction. CEO Nandita Sinha stressed dual focus on international expansion and deepening India leadership, citing underpenetrated e-fashion and aspirational Gen Z shoppers.