Myntra launches Myntra Global in Singapore, targeting Indian diaspora while doubling down on home market
Walmart-owned Myntra debuts Myntra Global in Singapore, aiming at the 650,000-strong Indian community with 30,000 pre-launch users. CEO Nandita Sinha frames global growth around diaspora demand while keeping India central, citing sub-15% e-fashion penetration and 100 million-plus domestic customers.
Myntra CEO Nandita Sinha detailed the Walmart-owned platform's global foray via Myntra Global's Singapore launch targeting the Indian diaspora, while emphasizing continued domestic leadership amid low e-fashion penetration and rising aspirational Gen Z shoppers.
Why this matters
Myntra's Singapore launch follows its recent India-focused moves, including winning master distribution rights for Mango to curate 25 omni-channel stores, signaling parallel domestic and global expansion.
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