Myntra launches Myntra Global in Singapore, targeting Indian diaspora
Walmart-owned Myntra debuts Myntra Global in Singapore, courting the city-state's 650,000 Indians with fashion, beauty and home décor. It logged 30,000 pre-launch users and aims for 12-15% of the local Indian consumer base, while keeping India its core market with a 100 million customer target.
Walmart-owned Myntra launched Myntra Global in Singapore, targeting the Indian diaspora with fashion, beauty and home décor, while maintaining India as its core market and aiming to reach over 100 million domestic customers.