Myntra launches Myntra Global in Singapore, targeting Indian diaspora while keeping India core
CEO Nandita Sinha unveils international push via Myntra Global's Singapore debut, aiming at 650,000 Indians there with 30,000 early users. Domestically, Myntra bets on underpenetrated e-fashion (<15%) and Gen Z demand across fashion, beauty, and lifestyle to grow its 100 million-plus customer base.
Myntra CEO Nandita Sinha outlines global expansion via Myntra Global's Singapore launch targeting the Indian diaspora, while affirming India remains core, citing underpenetrated e-fashion and Gen Z-led demand for trendy fashion, beauty, and lifestyle.