Myntra launches Myntra Global in Singapore, targeting diaspora while doubling down on India core
CEO Nandita Sinha maps a dual-track strategy: Myntra Global (Singapore, May 2025) courts 650,000-strong Indian diaspora, drawing 30,000 pre-launch users and eyeing 12-15% of the base. Domestically, Myntra deepens leadership in an under-15%-penetrated e-fashion market serving 100M+ customers.
Myntra CEO Nandita Sinha outlines global expansion via Myntra Global (launched Singapore May 2025) targeting Indian diaspora, while deepening domestic leadership in underpenetrated Indian e-fashion, beauty and lifestyle for 100M-plus customers.
Why this matters
The Singapore launch caps an expansion streak: Myntra recently took over Mango's India business to curate 25 omni-channel stores and deepened its Desigual tie-up across 90 style categories.
Retail-company signals are accelerating, up 694100% QoQ.