Myntra launches Myntra Global in Singapore, targeting diaspora while doubling down on India
CEO Nandita Sinha says Myntra Global (launched May 19 in Singapore) will court the 650,000-strong Indian diaspora, with 30,000 pre-launch signups and a 12-15% target consumer base. India remains core, banking on sub-15% e-fashion penetration and Gen Z shoppers among its 100M+ customers.
Myntra CEO Nandita Sinha outlines global expansion via Myntra Global (launched Singapore May 19) targeting Indian diaspora, while reaffirming India focus, citing underpenetrated e-fashion market and Gen Z aspirational shoppers as growth drivers.
Why this matters
Myntra's first international move takes its platform beyond India via Singapore, testing diaspora demand while CEO Nandita Sinha reaffirms India, Gen Z shoppers, and low e-fashion penetration as the growth engine.
Retail-company signals accelerating at +786300% QoQ.