Myntra launches Myntra Global in Singapore, targeting diaspora while doubling down on India core
CEO Nandita Sinha details international expansion via a May 19 Singapore launch aimed at the Indian diaspora, drawing 30,000 users. Myntra reaffirms India as its core market, citing sub-15% e-fashion penetration and Gen Z aspirational shoppers as key growth levers atop its 100 million-plus customer base.
Myntra CEO Nandita Sinha details international expansion via Myntra Global's Singapore launch targeting the Indian diaspora, while reaffirming India as the core market, citing low e-fashion penetration and Gen Z aspirational shoppers as growth drivers.
Why this matters
Myntra's Singapore launch marks its first international push, following its takeover of Mango's India business to curate 25 stores and drive omni-channel growth, signaling parallel domestic and cross-border expansion.
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