Myntra launches Myntra Global in Singapore, courting Indian diaspora while keeping India core
Walmart-owned Myntra debuted Myntra Global in Singapore, targeting the 650,000-strong Indian diaspora with 30,000 users already onboard. CEO Nandita Sinha reaffirms India as the anchor market, citing sub-15% e-fashion penetration, 100 million-plus customers and surging Gen Z demand across beauty, fashion and lifestyle.
Walmart-owned Myntra launched Myntra Global in Singapore targeting the Indian diaspora, while reaffirming India as its core market amid underpenetrated e-fashion and rising Gen Z demand for beauty, fashion and lifestyle offerings.
Why this matters
The Singapore launch extends Myntra's expansion push alongside its recent takeover of Mango's India business, running 25 stores and an exclusive online listing, as it balances overseas diaspora reach with its India core.
Retail-company signals accelerating at +643800% QoQ.