Myntra launches Myntra Global in Singapore, courting Indian diaspora while doubling down on home market
CEO Nandita Sinha targets 650,000 Indians in Singapore via Myntra Global, already at 30,000 users, while reaffirming India as core amid sub-15% e-fashion penetration and aspirational Gen Z shoppers trading up across a 100 million-plus customer base.
Myntra CEO Nandita Sinha outlines global expansion via Myntra Global's Singapore launch targeting the Indian diaspora, while reaffirming India as core market amid underpenetrated e-fashion and aspirational Gen Z shoppers trading up.
Why this matters
Myntra's Singapore launch follows its expanded India push, including winning Mango's master distribution rights to manage 25 stores, signaling parallel bets on diaspora exports and an underpenetrated home e-fashion market.
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