Myntra launches Global in Singapore, targets diaspora while doubling down on India core
CEO Nandita Sinha unveiled Myntra Global's Singapore debut aimed at the 650,000-strong Indian diaspora, with 30,000 pre-launch signups and a 12-15% initial target base. Domestically, the Walmart-owned platform is betting on Gen Z demand and low e-fashion penetration to reach 100M+ India customers.
Myntra CEO Nandita Sinha outlined global expansion via Myntra Global's Singapore launch targeting the Indian diaspora, while emphasizing deepening domestic leadership, Gen Z demand, and reaching over 100 million Indian customers.
Why this matters
The Singapore launch extends Myntra's expansion push, following its Mango master distribution rights win and 25-store management deal in India, as it balances global reach with a domestic core.
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