Myntra launches Global in Singapore, targeting Indian diaspora while doubling down on home market
Walmart-owned Myntra debuts Myntra Global in Singapore to serve the 650,000-strong Indian community, drawing 30,000 pre-launch users. CEO Nandita Sinha frames the move as diaspora-first, keeping India—with its sub-15% e-fashion penetration and 100M+ customer ambition—at the strategic core.
Myntra CEO Nandita Sinha detailed the Walmart-owned platform's global foray via Myntra Global in Singapore, targeting the Indian diaspora, while reaffirming domestic focus on India's underpenetrated e-fashion market and Gen Z shoppers.