Myntra Launches Global Arm in Singapore, Targets Indian Diaspora While Holding India Core
CEO Nandita Sinha unveils Myntra Global's Singapore entry aimed at 650,000 Indians there, with 30,000 pre-launch users and a 12-15% target base. Domestically, Myntra doubles down on leadership amid sub-15% e-fashion penetration and Gen Z premiumization in beauty, accessories, and occasion-wear.
Myntra CEO Nandita Sinha outlines global expansion via Myntra Global's Singapore launch targeting the Indian diaspora, while doubling down on domestic leadership amid underpenetrated Indian e-fashion and Gen Z-driven premiumization across beauty, accessories, and occasion-wear.