Myntra Launches Global Arm in Singapore, Targets Indian Diaspora While Anchoring India Core
At NRF 2025 Singapore, CEO Nandita Sinha detailed Myntra Global (launched May 19) targeting 650,000 Indians in Singapore, with 30,000 pre-launch users. The Walmart-owned platform aims to serve 12-15% of the diaspora while deepening its lead in India's sub-15% penetrated e-fashion market of 100M-plus customers.
Myntra CEO Nandita Sinha, speaking at NRF 2025 Singapore, outlined the Walmart-owned platform's global foray via Myntra Global (launched Singapore May 19) targeting the Indian diaspora, while deepening domestic leadership in India's underpenetrated e-fashion market.
Why this matters
Reinforces Myntra's dual-track push: overseas expansion via Myntra Global in Singapore while doubling down on its home market, echoing its Mango India takeover and plans for 25 stores in five years.
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