Myntra Launches Global Arm in Singapore, Targets Indian Diaspora While Keeping India Core
CEO Nandita Sinha unveils Myntra Global, debuting in Singapore to serve 650,000 Indians there, with 30,000 pre-launch users. The Walmart-owned platform aims to reach 12-15% of that consumer base abroad while chasing 100 million-plus domestic customers amid sub-15% e-fashion penetration in India.
Myntra CEO Nandita Sinha outlines global expansion via Myntra Global's Singapore launch targeting the Indian diaspora, while maintaining India as its core market and aiming to serve 100 million-plus domestic customers in fashion, beauty, and lifestyle.
Why this matters
Myntra's Singapore debut marks its first international move, extending the diaspora-first strategy seen across recent signals while reaffirming India as its growth core amid low e-fashion penetration.
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