Myntra launches global arm in Singapore, targets Indian diaspora while keeping India core
Myntra Global went live in Singapore on May 19, targeting 650,000 Indians there with 30,000 pre-launch signups and a 12-15% initial market share goal. CEO Nandita Sinha frames overseas growth as complementary to a 100M+ domestic customer ambition across fashion, beauty and lifestyle.
Myntra CEO Nandita Sinha outlines global expansion via Myntra Global, launched in Singapore May 19, targeting Indian diaspora, while reaffirming India as its core market with 100M+ customer ambitions across fashion, beauty and lifestyle.