Myntra launches global arm in Singapore, targets 650K Indian diaspora while doubling down on home market
CEO Nandita Sinha positions Myntra Global's Singapore debut as the first step in overseas growth, targeting the 650,000-strong Indian community with 30,000 pre-launch signups. Domestically, the Walmart-owned platform bets on sub-15% e-fashion penetration and 100M+ aspirational Gen Z shoppers across fashion, beauty and lifestyle.
Myntra CEO Nandita Sinha outlines global expansion via Myntra Global's Singapore launch targeting the Indian diaspora, while reaffirming domestic focus on India's underpenetrated e-fashion market and aspirational Gen Z shoppers across fashion, beauty, and lifestyle.