Myntra launches global arm in Singapore, targeting Indian diaspora while doubling down at home
CEO Nandita Sinha unveils Myntra Global's Singapore debut aimed at 650,000 Indians there, with 30,000 pre-launch signups. The move courts diaspora shoppers even as Myntra keeps its 100 million-plus India base and underpenetrated e-fashion market (under 15%) at the core.
Myntra CEO Nandita Sinha outlines global expansion via Myntra Global's Singapore launch targeting the Indian diaspora, while reaffirming domestic focus on India's underpenetrated e-fashion market and Gen Z aspirational shoppers.