Myntra Goes Global with Singapore Launch, Targets Indian Diaspora
CEO Nandita Sinha unveiled Myntra Global's Singapore debut, courting 650,000 resident Indians while doubling down on the domestic market. The retailer eyes 100 million-plus Indian customers amid sub-15% e-fashion penetration, with 30,000 users signed up pre-launch.
Myntra CEO Nandita Sinha outlined global expansion via Myntra Global's Singapore launch targeting Indian diaspora, while emphasizing domestic leadership, aiming to reach 100 million-plus Indian customers amid low e-fashion penetration.