Myntra Goes Global with Singapore Launch, Targets Indian Diaspora While India Stays Core
CEO Nandita Sinha steers Myntra Global's international push via Singapore, courting 650,000 Indians there with 30,000 users onboarded. Domestically, the platform eyes 100 million-plus customers amid sub-15% e-fashion penetration.
Myntra CEO Nandita Sinha outlines global expansion via Myntra Global's Singapore launch targeting the Indian diaspora, while keeping India core, citing underpenetrated e-fashion and aspiration to serve 100 million-plus domestic customers.
Why this matters
Myntra's Singapore launch follows its diaspora-focused global bet and doubling down at home, alongside winning master rights to run Mango in India with plans for 25 omni-channel stores.
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