Myntra goes global with Singapore launch, keeps India at its core
CEO Nandita Sinha details Myntra Global's Singapore debut targeting the 650,000-strong Indian diaspora, with 30,000 pre-launch signups and a 12-15% initial consumer base target. India stays central, backed by sub-15% e-fashion penetration and Gen Z-led growth across fashion, beauty and lifestyle.
Myntra CEO Nandita Sinha outlines global expansion via Myntra Global's Singapore launch targeting the Indian diaspora, while reaffirming India as core, citing low e-fashion penetration and Gen Z-led growth in fashion, beauty and lifestyle.
Why this matters
Myntra's Singapore launch extends an aggressive expansion streak that includes taking over Mango's India business with 25 omni-channel stores and deepening its Desigual tie-up across 90 style categories.
Retail-brand signals are accelerating, up 275900% QoQ.