Myntra goes global with Singapore launch, doubles down on India core
CEO Nandita Sinha unveils Myntra Global (live in Singapore since May 19), targeting the Indian diaspora while pursuing 100 million domestic customers in an under-15% penetrated e-fashion market spanning fashion, beauty and lifestyle.
Myntra CEO Nandita Sinha outlines global expansion via Myntra Global (launched Singapore May 19) targeting Indian diaspora, while deepening domestic leadership in underpenetrated Indian e-fashion, aiming for 100 million customers across fashion, beauty and lifestyle.
Why this matters
Myntra pairs its first overseas launch in Singapore with a domestic push, following its Mango India takeover and plans for 25 omni-channel stores in a five-year growth drive.
retail-company signals accelerating, up 650100% QoQ.