Myntra Goes Global via Singapore, Targets Indian Diaspora While India Stays Core
CEO Nandita Sinha maps international growth through Myntra Global, launched in Singapore in May 2025, targeting the 650,000-strong Indian diaspora with 30,000 pre-launch users and a 12-15% initial base. India remains central, with under-15% e-fashion penetration and Gen Z-led demand across fashion, beauty and lifestyle for its 100 million-plus customers.
Myntra CEO Nandita Sinha outlines global expansion via Myntra Global (launched Singapore May 2025) targeting Indian diaspora, while keeping India core, citing under-15% e-fashion penetration and Gen Z-led growth in fashion, beauty, lifestyle.
Why this matters
Follows Myntra's takeover of Mango's India business with 25 planned stores, signaling parallel bets on domestic expansion and international diaspora reach via Singapore.
Retail-company signals are accelerating, up 732400% QoQ.