Myntra Global launches in Singapore, targeting Indian diaspora while doubling down on home market
CEO Nandita Sinha unveiled Myntra Global's Singapore debut, courting 650,000 resident Indians with 30,000 pre-launch signups. Domestically, Myntra stays focused on India's under-15% e-fashion penetration, Gen Z shoppers and its 100 million-plus customer base, eyeing 12-15% of the Indian consumer market.
Myntra CEO Nandita Sinha outlined global expansion via Myntra Global's Singapore launch targeting the Indian diaspora, while reaffirming domestic focus on India's underpenetrated e-fashion market, Gen Z shoppers, and 100 million-plus customers.
Why this matters
Myntra's Singapore debut follows its recent India expansion, including taking over Mango's India business and winning master distribution rights to curate 25 omni-channel stores, signaling dual home-and-diaspora growth.
Retail-brand signals steady at 2,641 over the past 90 days.