Myntra EORS pulls 30% more first-time shoppers as non-metros and D2C brands lead growth
Myntra's End of Reason Sale logged a 30% YoY jump in new shoppers, with 55% coming from non-metro cities. Rising Stars D2C brands posted 40% demand growth across 1.3M listings, while quick-commerce arm M-Now scaled to 11 cities with 30-minute delivery and Gen Z platform FWD crossed 700,000 styles.
Myntra's latest EORS saw a 30% YoY jump in first-time shoppers, with 55% from non-metros. Rising Stars D2C brands grew 40%, M-Now quick delivery expanded across 11 cities, and Gen Z platform FWD gained traction.