Myntra EORS 24 logs 1.3x first-time shopper jump, with 55% from non-metros
Myntra's 24th End of Reason Sale drew 1.3x more first-time shoppers, 55% from non-metros led by Jaipur, Patna and Indore. D2C demand rose 40% across 13 lakh new styles, M-Now quick commerce went live in 11 cities with 30-min delivery, and FWD vertical fueled Gen Z orders across 700,000+ styles.
Myntra's 24th End of Reason Sale saw 1.3x growth in first-time shoppers, with 55% from non-metros like Jaipur, Patna, and Indore. D2C brands surged 40%, M-Now quick commerce expanded across 11 cities, and FWD vertical drove Gen Z orders.
Why this matters
Reinforces Myntra's non-metro and D2C-led growth pattern seen in prior EORS editions, while M-Now extends its omni-channel quick commerce push following the Father's Day instant gifting play.
Omni-channel remains steady with 382 signals in the last 90 days.