Myntra embeds AI across discovery, seller onboarding and product development

Myntra is scaling AI end-to-end, cutting seller onboarding from 10-15 days to 1-2 days and catalog production from a day to 4 hours. Personalised search reaches 90% of MAUs, size recommendations cover 85% of eligible apparel, and its assistant Meera resolves 30%+ of queries.

— Filed Fri, 17 Jul, 2026, 13:25 IST · Source IMAGES Business of Fashion · Updated

Myntra detailed embedding AI across customer discovery, seller onboarding and product development, cutting seller onboarding from up to two weeks to under two days and boosting personalised search, sizing, styling and internal software shipping speed.