Myntra deepens Desigual tie-up with 90-style India apparel launch
Myntra expands its Desigual partnership beyond accessories into a 90-style apparel line spanning dresses, denim and jackets. Seasonal drops planned to strengthen the Barcelona brand's accessible-luxury play in India, where Tier II demand accounts for 45% of interest.
Myntra expands its partnership with Barcelona brand Desigual, launching a 90-style apparel collection in India across dresses, denim and jackets, building on last year's accessories entry. Seasonal collections planned to deepen Indian presence in accessible-luxury segment.