Myntra Beauty adds French house Chloé to Luxe fragrance lineup
Myntra has brought French fragrance house Chloé onto its Luxe storefront, launching nearly 30 SKUs across Eau de Parfum, Nomade and Lumineuse lines. Priced from ₹9,000 in 30ml to 100ml sizes, the move taps India's fast-growing luxury fragrance demand.
Myntra Beauty added French fragrance house Chloé to its Luxe storefront, launching nearly 30 SKUs across Eau de Parfum, Nomade and Lumineuse lines, priced from ₹9,000, tapping India's fast-growing luxury fragrance demand.
Why this matters
The Chloé onboarding deepens Myntra's premium push, following its recent Singapore expansion via Myntra Global targeting the Indian diaspora while anchoring its home market.
Retail-brand activity is accelerating, up 289900% QoQ.