Myntra adds Desigual apparel in India, moving beyond accessories with 90-style debut
Myntra has launched Barcelona-based Desigual's apparel collection in India—90 styles spanning dresses, denim and jackets—targeting millennials and Gen Z. The move extends the brand beyond accessories, with Tier 2 cities now driving 45% of Myntra's international brand demand.
Myntra launched Barcelona-based Desigual's apparel collection in India, expanding beyond accessories with 90 styles across dresses, denim and jackets, targeting millennials and Gen Z. Tier 2 cities now drive 45% of Myntra's international brand demand.
Why this matters
After going global with a Singapore launch aimed at the Indian diaspora, Myntra is deepening its international brand portfolio at home—now bringing Desigual's full apparel line to India as Tier 2 demand rises.
Retail-brand signals are accelerating, up 272,500% QoQ.