Mountain Dew, Nerolac, Center Fruit take Goafest 2026 Grand Prix
Goafest 2026's top creative honors went to Mountain Dew's Darescore (QR-coded bottles grading mountain difficulty), Kansai Nerolac's Barefoot Journey (heat-reflective temple walkways cooling surfaces by ~15°C), and Perfetti's Center Fruit GenAI voice campaign in Indian dialects—signaling tech-led brand storytelling as the new creative benchmark.
Goafest 2026 Grand Prix awards went to Mountain Dew's Darescore (algorithmic mountain grading with QR-coded bottles), Nerolac's Barefoot Journey (heat-reflective temple walkways), and Center fruit's GenAI voice campaign in Indian dialects, showcasing creativity solving brand problems.
Why this matters
Mountain Dew extends its adventure-positioning playbook by embedding utility (QR difficulty grading) into packaging, joining Nerolac and Center Fruit in shifting Indian creative awards toward applied tech over pure storytelling.
Retail-brand activity steady at 635 signals over 90 days, with awards reinforcing tech-led creative.
Also reported by
- Financial Express · BrandWagon — 563h after first sighting