Mountain Dew, Nerolac, Center Fruit take Goafest 2026 Grand Prix

Goafest 2026's top creative honors went to Mountain Dew's Darescore (QR-coded bottles grading mountain difficulty), Kansai Nerolac's Barefoot Journey (heat-reflective temple walkways cooling surfaces by ~15°C), and Perfetti's Center Fruit GenAI voice campaign in Indian dialects—signaling tech-led brand storytelling as the new creative benchmark.

Mountain Dew, Kansai Nerolac and Center Fruit win Goafest 2026 Grand Prix for QR, heat-reflective and GenAI-led brand campaigns.

Financial Express · BrandWagon · 5/26/2026, 5:22:50 PM · Ask about this →

Mountain Dew + Center fruit + Kansai Nerolac Paints + Leo + PepsiCo + Perfetti Van Melle India + Tribes Communication +