Varun Beverages locks in PepsiCo bottling pact through 2049, gains freedom to court rival brands

VBL extended its exclusive India bottling and trademark licensing agreement with PepsiCo by a decade to April 30, 2049. Critically, the revised pact drops the non-compete clause that barred VBL from non-PepsiCo businesses, opening the door to category and brand diversification across its 27-state footprint.

VBL extended its exclusive India bottling and trademark licensing agreement with PepsiCo by a decade to April 30, 2049. Critically, the revised pact drops the n

NDTV Profit · 5/21/2026, 5:35:10 PM · Ask about this →

Varun Beverages + 7UP + Mirinda + Mountain Dew + Pepsi + PepsiCo + Sting +