Varun Beverages locks PepsiCo India bottling pact till 2049, gains freedom to chase non-Pepsi bets
VBL extended its exclusive PepsiCo bottling and trademark license for India by a decade to April 2049, superseding the earlier 2039 term. Critically, PepsiCo lifted the SPV restriction, clearing VBL to pursue non-PepsiCo businesses — a structural unlock for diversification across its 27-state footprint.
Varun Beverages extended its exclusive PepsiCo bottling and trademark license agreement for India until April 2049, replacing the 2039 term. PepsiCo also removed the SPV restriction, allowing VBL to pursue non-PepsiCo businesses, supporting expansion plans.