Varun Beverages locks PepsiCo India bottling pact till 2049, gains freedom to chase non-Pepsi bets

VBL extended its exclusive PepsiCo bottling and trademark license for India by a decade to April 2049, superseding the earlier 2039 term. Critically, PepsiCo lifted the SPV restriction, clearing VBL to pursue non-PepsiCo businesses — a structural unlock for diversification across its 27-state footprint.

VBL extended its exclusive PepsiCo bottling and trademark license for India by a decade to April 2049, superseding the earlier 2039 term. Critically, PepsiCo li

ET Small Business · 5/21/2026, 2:57:47 PM · Ask about this →

Varun Beverages + 7UP + Mirinda + Mountain Dew + Pepsi + PepsiCo + Sting +