Varun Beverages locks PepsiCo bottling rights till 2049, wins freedom to pursue non-Pepsi ventures

VBL extended its exclusive PepsiCo bottling and trademark pact in India by a decade to April 2049, covering brands like Pepsi, Mountain Dew, Sting, Mirinda, 7UP and Tropicana across 27 states. Crucially, PepsiCo dropped the SPV restriction, letting VBL diversify into businesses beyond Pepsi operations.

VBL extended its exclusive PepsiCo bottling and trademark pact in India by a decade to April 2049, covering brands like Pepsi, Mountain Dew, Sting, Mirinda, 7UP

ET Retail · 5/22/2026, 4:56:31 AM · Ask about this →

Varun Beverages + 7UP + Mirinda + Mountain Dew + Pepsi + PepsiCo + Sting +