Varun Beverages locks PepsiCo bottling rights till 2049, wins freedom to pursue non-Pepsi ventures
VBL extended its exclusive PepsiCo bottling and trademark pact in India by a decade to April 2049, covering brands like Pepsi, Mountain Dew, Sting, Mirinda, 7UP and Tropicana across 27 states. Crucially, PepsiCo dropped the SPV restriction, letting VBL diversify into businesses beyond Pepsi operations.
Varun Beverages extended its exclusive PepsiCo bottling and trademark license agreement in India by a decade to April 2049, while PepsiCo removed the SPV restriction, allowing VBL to pursue businesses beyond PepsiCo operations.