Meesho says 75% of orders now flow through AI feeds; Myntra opens Creator School
Meesho's PRISM stack — 100+ ranking models across 10+ Indian languages — is steering three-quarters of orders, signaling a personalization arms race. Myntra courts creators, Flipkart extends EV Assist to 20+ cities for Minutes riders, and kindlife brings Kao's Bioré to India.
Daily roundup: Myntra launches Creator School; Meesho touts PRISM AI driving 75% of orders; Flipkart rolls out EV Assist for Minutes riders in 20+ cities; kindlife partners Japan's Kao to bring Bioré to India.
Why this matters
Myntra's Creator School follows its record 60M weekly active users milestone, doubling down on creator-led discovery as rivals like Meesho lean on AI personalization to drive conversion.
Omni-channel activity steady with 206 signals in the last 90 days.