Meesho’s reseller model targets India’s unorganised retail network (resurfacing a 2019 move)
Resurfacing a 2019 Inc42 report outlining how Meesho was using its commerce platform to equip resellers to sell through social networks, extending digital retail access into India’s fragmented, unorganised market.
Meesho is revamping India’s unorganised retail sector by empowering resellers through its commerce platform, according to an Inc42 article published on October 10, 2019.
Why this matters
The resurfaced 2019 strategy aligns with recent signals on Meesho’s reseller-led route into India’s unorganised retail market and its 48% revenue growth alongside a ₹75 crore grocery investment.
Retail-company signals are accelerating, up 200671% QoQ.