Resurfacing an October 2019 report: Meesho positioned resellers as a route into India’s unorganised retail market
Resurfacing a report from October 2019, Meesho was described as using its social-commerce platform to help independent resellers source and sell products, extending digital retail access beyond formal store networks.
Meesho was reported to be revamping India’s unorganised retail sector by empowering resellers through its social-commerce platform.
Why this matters
Meesho’s 2019 reseller model precedes recent signals on its move to buy Kirana Club for ₹202 crore, its social-commerce network empowering resellers, and its widening digital reach across unorganised retail.
Retail-company signals are accelerating, up 201,529% QoQ.