Meesho reinforces reseller-led distribution across India’s unorganised retail market
Meesho is strengthening its social-commerce model by enabling resellers and small entrepreneurs to sell through its platform, extending its reach beyond organised retail channels.
Meesho is revamping India’s unorganised retail sector by empowering resellers, reinforcing its social-commerce distribution model and reach among small retailers and entrepreneurs.
Why this matters
The move follows signals that Meesho is doubling down on reseller-led digitisation and plans to buy Kirana Club for ₹202 crore to deepen B2B retail reach.
Retail-company signals are accelerating, up +201700% QoQ.