Meesho to buy Kirana Club for ₹202 crore to deepen B2B retail reach
Meesho will acquire Kirana Club in an all-cash ₹202.08 crore deal, retaining the retailer network platform as an independent wholly owned subsidiary. The move strengthens its B2B commerce, logistics and supplier capabilities across Tier 2–4 and rural India.
Meesho will acquire Kirana Club for Rs 202.08 crore in cash, retaining it as an independent wholly owned subsidiary. The deal targets stronger B2B ecommerce, logistics and supplier capabilities for kiranas, especially in Tier 2-4 and rural Indian markets.
Why this matters
The acquisition extends Meesho’s earlier push to reach unorganised retail through resellers, following signals on its social-commerce network and reseller-led digital access for Indian retailers.
Retail-company signals are accelerating, up 201500% QoQ.