Meesho's Social-Commerce Network to Empower India's Reseller Base, Resurfacing an October 2019 Move
Meesho's reseller-led model, launched in October 2019, enables individuals to sell products through personal networks, targeting India's fragmented and largely unorganised retail market.
Meesho is revamping India’s unorganised retail sector by empowering resellers, expanding a social-commerce model that enables individuals to sell products through their networks.
Why this matters
The move aligns with recent Meesho signals that its reseller model widened digital reach for unorganised retailers and positioned resellers as an entry route into fragmented retail, following its Rs 202 crore Kirana Club acquisition.
Retail-company signals are accelerating, up 201371% QoQ.