ITC Wills Lifestyle taps Franchise India to widen premium apparel store network
ITC's Wills Lifestyle has partnered with Franchise India Brands to expand its premium apparel footprint across metros and Tier 2 cities via the franchise route, carrying its sub-brands Wills Classic, Wills Sport and Wills Clublife.
ITC Wills Lifestyle partnered with Franchise India Brands to expand its premium apparel store network across India via the franchise route, targeting metros and Tier 2 cities with its three sub-brands.
Why this matters
ITC Wills Lifestyle's franchise tie-up with Franchise India marks a push to scale premium apparel beyond metros into Tier 2 cities, leveraging an asset-light store-opening strategy.
Store-opening activity is steady with 426 signals over the past 90 days.