ITC Wills Lifestyle's Franchise India tie-up for pan-India store expansion resurfaces, dating back to June 2014
Resurfacing a June 2014 move, ITC Wills Lifestyle had appointed Franchise India Brands Limited to support franchise-led expansion of its specialty-store network across metros and Tier 2 cities. The retailer operates Wills Classic, Wills Sport and Wills Clublife.
ITC Wills Lifestyle appointed Franchise India Brands to support PAN-India expansion of its specialty-store network, targeting metros and Tier 2 cities through franchising. The apparel retailer operates Wills Classic, Wills Sport and Wills Clublife.
Why this matters
Recent signals have repeatedly resurfaced ITC Wills Lifestyle's 2014 Franchise India appointment for pan-India expansion, including reports on the tie-up and its metros and Tier 2 store push.
Store-opening is steady, with 1,367 signals recorded in the past 90 days.