ITC Wills Lifestyle's 2014 move to tap Franchise India Brands for PAN-India store expansion resurfaces
Resurfacing a June 2014 deal, ITC Wills Lifestyle had appointed Franchise India Brands Ltd to advise on expanding its store network across metros and Tier 2 cities, with franchise opportunities spanning Wills Classic, Wills Sport and Wills Clublife.
ITC Wills Lifestyle appointed Franchise India Brands to advise expansion of its India store network, targeting metros and Tier 2 cities. The apparel retailer plans PAN-India growth through franchise opportunities across its Wills Classic, Wills Sport and Wills Clublife formats.
Why this matters
The resurfaced 2014 appointment follows recent signals on ITC Wills Lifestyle tapping Franchise India for pan-India expansion and its June 2014 mandate to drive store growth.
Store-opening is steady, with 1,362 signals in 90 days; QoQ change was not provided.