ITC Wills Lifestyle taps Franchise India for pan-India store expansion

ITC Wills Lifestyle has appointed Franchise India Brands Ltd to advise on franchise opportunities as it expands Wills Classic, Wills Sport and Wills Clublife across metros and Tier 2 cities.

— Filed Tue, 21 Jul, 2026, 10:34 IST · Source Financial Express · BrandWagon · Updated

ITC Wills Lifestyle appointed Franchise India Brands to advise on expanding its Indian store network through franchise opportunities, targeting metros and Tier 2 cities. The apparel retailer aims to broaden its PAN-India footprint across Wills Classic, Sport and Clublife.

Why this matters

The signal echoes prior coverage of ITC Wills Lifestyle's June 2014 move to appoint Franchise India for pan-India network expansion and franchise opportunity development.

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