ITC Wills Lifestyle resurfaces 2014 move to tap Franchise India for pan-India store expansion
ITC Wills Lifestyle had appointed Franchise India Brands in June 2014 to advise a franchise-led expansion of its apparel and accessories network, with metros and Tier 2 cities in focus.
ITC Wills Lifestyle appointed Franchise India Brands to advise a franchise-led expansion of its apparel and accessories store network across India, targeting metros and Tier 2 cities.
Why this matters
The resurfaced June 2014 appointment follows recent signals on ITC Wills Lifestyle tapping Franchise India for pan-India expansion and its revived network-expansion mandate.
Store-opening is steady, with 1,332 signals recorded in the past 90 days.