ITC Wills Lifestyle's appointment of Franchise India to drive store expansion resurfaces from June 2014
Resurfacing a June 2014 move: ITC Wills Lifestyle had appointed Franchise India Brands to advise on franchise-led growth across metros and Tier 2 cities, expanding its Wills Classic, Wills Sport and Wills Clublife retail formats.
ITC Wills Lifestyle appointed Franchise India Brands to advise on franchise-led expansion of its Indian store network, targeting metros and Tier 2 cities. The apparel retailer aims to grow its PAN-India footprint across its Wills Classic, Wills Sport and Wills Clublife formats.
Why this matters
The resurfaced 2014 appointment aligns with recent signals on ITC Wills Lifestyle tapping Franchise India for network, PAN-India and nationwide store expansion.
Retail-brand signals are accelerating, up 334700% QoQ.