ITC Wills Lifestyle taps Franchise India to widen apparel retail footprint
ITC's Wills Lifestyle partners with Franchise India Brands to grow its store network across metros and Tier 2 cities via the franchise route, deploying its Classic, Sport, and Clublife lines.
ITC Wills Lifestyle partners with Franchise India Brands to expand its apparel store network across India via the franchise route, targeting metros and Tier 2 cities with its Classic, Sport, and Clublife brands.
Why this matters
Reinforces Wills Lifestyle's recent push to scale its store network across metros and Tier 2 cities via Franchise India, signaling a franchise-led retail expansion strategy for ITC's apparel arm.
Retail-brand signals are accelerating, up +287100% QoQ.