ITC Wills Lifestyle taps Franchise India to scale apparel retail across metros and Tier-2 cities
ITC's premium apparel arm Wills Lifestyle has partnered with Franchise India Brands to grow its store network via the franchise route. The push spans metros and Tier-2 markets under three sub-brands: Wills Classic, Wills Sport and Wills Clublife.
ITC Wills Lifestyle has tied up with Franchise India Brands to expand its apparel store network across India via the franchise route, targeting metros and Tier 2 cities under its three sub-brands.
Why this matters
Reinforces ITC Wills Lifestyle's recent push to grow its pan-India apparel store network through franchising, consistent with prior signals on the Franchise India tie-up.
Retail-brand signals are accelerating, up +286700% QoQ.